Have a common thread throughout your package

 Remember when putting together a presskit to give to A & R people as well as others, you are a package. You are not looked at as a person with feelings. You are getting looked at as a product and if your lucky enough to even have someone look at you, keep in mind.......all they are thinking is "can I make money off this product." One think you can do is make sure you have a common thread that shows throughout your press kit. If your all about a certin look that uses red for example......then have that same color red on the cover of your CD, on the cover your your press kit, on your photos and on your bio. This just an example. This is kind of a rule of thumb that should give you something to think about.